Only users with the permission to edit Organization settings can set up the Social Media Panel.
Before you can use the Social Media Panel, you need to:
Enabling a connection authorizes the Social Media Panel to access your organization's Twitter or Facebook account. For Twitter, this step also gives all users in the organization read permission to the account.
This step gives all users in the organization read permission to the selected options, such as the Wall, News Feed, and pages.
This step gives a user write/delete permissions to the accounts.
IMPORTANT: Before setting up the Social Media Panel, make sure you are NOT currently logged into your personal Twitter or Facebook account. If you are logged into a personal account, the Social Media Panel will connect to your PERSONAL account, giving your organization’s users read access to your personal account.
Enable a connection to Facebook
Enable a connection to Twitter
Grant write/delete permissions